data
Connect with the customers most interested in connecting with you.
Targeted Lists
Consumer
SAMPLE
25-40 year olds
Children in the home
Income $65K per year
College degree
Business
SAMPLE
Annual Revenue $20M
100 or more employees
SIC code designation
Saturation
SAMPLE
15 mile radius
Specified neighborhoods
Specified zip codes
A successful direct mail campaign starts with a focus on your customer.
Many of today's media messages are disposable. You see them once, and they're gone. An eye-catching design and customized message will land on the fridge – the family billboard!
A personalized mailing using your customers name speaks to them as an individual. With our variable data printing technology, your customer develops an immediate connection with you and is 74% more likely to respond.
Data Modeling
The best path to new customers is gaining a deeper understanding of your existing ones by knowing why they engage with your company.
Data modeling can provide valuable insights about top customers to reveal details such as demographic look-a-likes and can provide information on predictive behavior profiles.
Analyzing customer data unlocks valuable insights.
Here's How:
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Descriptive Profiles: Discover what demographic attributes are different between current customers and your target customer.
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Predictive Models: Compare and contrast two or more groups of customers in order to predict specific behaviors such as purchasing, responding, or donating.
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Segmentation: Decide how to communicate with each segment and develop customized messaging.
Transactional data is not enough, let’s go beyond that to get the whole picture.
reach
List development
Targeted Lists
Saturation Lists
New Movers
Pre-Movers
Business Lists
Data Modeling
Descriptive Profiles
Predictive Models
Segmentation Reports