Connect with the customers most interested in connecting with you.
25-40 year olds
Children in the home
Income $65K per year
Annual Revenue $20M
100 or more employees
SIC code designation
15 mile radius
Specified zip codes
A successful direct mail campaign starts with a focus on your customer.
Many of today's media messages are disposable. You see them once, and they're gone. An eye-catching design and customized message will land on the fridge – the family billboard!
A personalized mailing using your customers name speaks to them as an individual. With our variable data printing technology, your customer develops an immediate connection with you and is 74% more likely to respond.
The best path to new customers is gaining a deeper understanding of your existing ones by knowing why they engage with your company.
Data modeling can provide valuable insights about top customers to reveal details such as demographic look-a-likes and can provide information on predictive behavior profiles.
Analyzing customer data unlocks valuable insights.
Descriptive Profiles: Discover what demographic attributes are different between current customers and your target customer.
Predictive Models: Compare and contrast two or more groups of customers in order to predict specific behaviors such as purchasing, responding, or donating.
Segmentation: Decide how to communicate with each segment and develop customized messaging.
Transactional data is not enough, let’s go beyond that to get the whole picture.